Detergent brand joins hands with its brand ambassador and celebrity Chef Sanjeev Kapoor to take up the #ArielVs100Stains challenge as part of its latest campaign Mumbai, Maharashtra, India (NewsVoir) ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...

Detergent manufacturer Procter and Gamble has prompted anger in Germany after unintentionally placing a neo-Nazi code on promotional packages for Ariel washing powder. Outraged shoppers have posted ...

With a new format, P&G looks to disrupt the detergent segment, that comprises soap bars, powders and liquids. Ariel has brought a new category of laundry product to India, which is sold in single-use ...

Whether you scrub your clothes the old fashioned way or dump a load of laundry in the machine at night, you need a powerful companion to wash away the sins of the day. From the coffee spill during ...