Some customers even say the new app feels more like “Lidl Less.” ...

The Lidl Plus rewards program will allow shoppers to earn points redeemable for free products, access personalized coupons and trigger “member exclusive” pricing at checkout.

Add Yahoo as a preferred source to see more of our stories on Google. After an update to the Lidl Plus app, customers are upset. Photo: Getty Images The discount grocery chain Lidl is currently ...