Apple's production lines are stalling and ad spend is down 95%, but the new M5 update and enterprise focus suggest the Vision ...

There no word on Apple Vision Pro user adoption rates, but a new report says what we said a year ago — the most popular customer is businesses revolutionizing sales and training. There are two ...

The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese ...

Apple has reportedly reduced Vision Pro production after weak sales, as analysts cite high prices, limited apps, and shifting ...

The biggest change to the new Apple Vision Pro is the new Dual Knit Band. By far the most common complaint about the first model has been about comfort issues, and Apple is aiming to solve them with ...

Having reportedly shelved work on a cheaper Vision Pro, Apple is apparently pivoting its focus to smart glasses—and hoping it’s not too late. If Apple wants to match the grip Meta has on the smart ...

Forbes contributors publish independent expert analyses and insights. Anshel Sag is an industry analyst covering XR, 5G, mobile and PCs. Apple has made it a bit of a tradition to refresh its PCs in ...

Last week Apple released feature-packed updates like iOS 26.2, iPadOS 26.2, and more. New features for visionOS 26.2 appeared minimal during the beta process, but it turns out, the update actually ...