The app economy is projected to hit $614 billion by 2026. A growing user base spending more time inside apps—averaging 4.2 hours daily—is a good driver for growth. Subscription revenue had begun ...

In the ever-evolving landscape of app development, developers and businesses are constantly seeking innovative ways to monetize their applications. One approach gaining significant traction is the ...

Adpub, Aurora Mobile’s app monetization platform, has already established itself as a trusted solution for developers to maximize advertising revenue. By aggregating SDKs from over ten major ...

IronSource said it plans to acquire mobile advertising and app monetization company Tapjoy for $400 million. The deal is part of an ongoing consolidation trend in the mobile marketing ecosystem as ...

SINGAPORE, Jan. 15, 2026 /PRNewswire/ -- Coda, a global leader in digital content monetization, today announced that it is integrating Unity's In‑App Purchasing (IAP) SDK with Coda's global web store ...

Recent times have seen several big brands and even smaller business invest heavily on applications. Marketing consultants strongly advise brands that apps are a sure-shot way of improving consumer ...

Acquisition is expected to strengthen ironSource’s platform offering for app developers, and is intended to further expand its customer base in games and apps beyond games The acquisition is expected ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. An Ad Mediator is a tool that allows an App's developer (or publisher) to find the most ...

The mobile advertising system has exploded — but it’s also left many overwhelmed and confused. In this series titled “Maximizing Mobile Ad Monetization” and presented by Supersonic, publishers learn ...