Pundits have hailed the team's growing momentum

Gucci will be the title partner of Alpine F1 come next year, and I can't wait to see its car livery.

Gucci announced Wednesday it will become the title partner of the Alpine Formula One team starting in the 2027 season. The announcement introduced Gucci Racing and called it "a new business and experimental platform at the intersection of luxury and sport.

Christian Horner has been given a price for how much a return to F1 via Alpine would cost him, according to reports. Horner has been looking for a way back onto the grid since he was axed by Red Bull back in July 2025, but he has admitted that he wants his next move to be more of a team ownership role.

Alpine, her iki pilotunun da pit yolunda hız sınırını aştığı gerekçesiyle ceza almasının ardından FIA'ya 'inceleme hakkı' başvurusu yaptı.

Alpine F1 has unveiled a commercial shake-up, confirming that luxury fashion powerhouse Gucci will become its new title partner from 2027.

Luxury fashion brand Gucci will take over as title sponsor of the Alpine Formula 1 team beginning in 2027, replacing current sponsor BWT on the livery.

Gucci is heading to the F1 starting grid for the 2027 season

The Italian fashion company will replace water treatment brand BWT, who has been the F1 team's title sponsor since 2022.