Advertising is a crucial component of any business because it builds awareness of the business and its services. Making an effective advertising poster can not only boost your brand awareness in the ...

Even in ancient times, merchants listed their goods on stone plaques to attract customers. Centuries later, the first advertising posters were unveiled, as a new ...

WHAT: "Divan Japonais," a popular advertising poster designed by French artist Henri de Toulouse-Lautrec, brought $40,000 when it sold at Swann Galleries in New York this summer. Made in 1893, the ...

Poster Orientation describes how the poster will be displayed, and there are two options: Portrait and Landscape. Check for poster orientation requirements in poster session guidelines before ...

New research from Clear Channel uncovers the optimal creative elements for producing out of home posters to efficiently take advantage of audience’s attention. As people’s exposure to advertising has ...

Even in ancient times, merchants listed their goods on stone plaques to attract customers. Centuries later, the first advertising posters were unveiled, as a new exhibition shows. Uncle Sam's intense ...

Whether in academia or industry many of us -pre-pandemic- waded through crowded poster halls at conferences to get quick glimpses at snapshots of research projects presented in this condensed form.

In its heyday in the 1960s, Basel-based company Geigy (now part of Novartis, one of the world’s biggest pharmaceutical multinational) was not just at the forefront of drugs research – it was also one ...

Last week, NPR’s "All Things Considered" covered an unusual topic: Scientific conference posters. For the first time in decades, scientists are rethinking the traditional design of the posters they ...