Can you believe there was a time when a business believed that having digital media/marketing knowledge and skills was nice, but not necessary? How the times have quickly changed. According to the U.S ...

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

While most of the debate over artificial-intelligence technology at colleges centers on the classroom, there’s another hotbed of AI adoption on many campuses — the marketing and communications office.

According to the Marketing Forecast website, the 20 million students attending U.S. colleges and universities in fall 2012 wield an estimated $417 billion in spending power. While this demographic is ...