AUSTIN, Texas--(BUSINESS WIRE)--The U.S. Department of Energy’s (DOE’s) National Renewable Energy Laboratory (NREL) has released a public report summarizing the outcomes of the second cohort of the ...

Addressable TV significantly expanded in 2016, both in terms of ad spend and the total size of the addressable market. In 2015, addressable TV ad spend reached $400 million in the US and grew to $890 ...

Acxiom has released an addressable TV product, built from a segmentation platform it acquired in early December from the Allant Group. The tool, announced this week at CES, leverages Acxiom’s workflow ...

Add Yahoo as a preferred source to see more of our stories on Google. Paramount Global headquarters building in New York. Paramount Global has become the first programmer to join Go Addressable, a ...

Nielsen thinks it has the pieces in place to finally drive up the scale of addressable TV advertising, targeted based on a television household’s profile the way internet ads have been served for ...

Awareness, adoption of and education surrounding addressable TV advertising continues to increase. A new report from a non-profit trade organization dedicated to raising awareness of and advancing the ...