An update to the Google AdWords app lets advertisers add, remove, and edit keywords from their mobile device. AdWords advertisers can manage the keyword list for any of their campaigns, as well as get ...

Facebook is adding a feature that could help you avoid seeing posts about topics you want to avoid. It's called "keyword snooze." Users can select a post about a topic they want to avoid, whether it ...

Did you know you can set keywords for a YouTube channel, not just individual YouTube videos? The best way to find keywords for your channel is by searching for similar channels and seeing what ...

Google has added several features to Keyword Planner. The next time you log into Keyword Planner in Google Ads, you’ll see an announcement of several new features. Some of these updates are older ...

This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received ...

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is that Search Engine Land explained it was in beta but now it is available ...

Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to achieve this is by implementing a strong negative keyword strategy. By blocking irrelevant ...

Using Google's Keyword Research tool, you can estimate how much traffic you might receive from common search terms. Start by brainstorming a list of keywords you want to target and perform some ...

An important step in managing and promoting a YouTube channel is to add the right channel keywords. Keywords can indeed help users to discover your YouTube channel when they perform searches on Google ...