Universal Ads, which enables brands of any size to create, buy, and measure ads across premium video, today announced that another round of leading third-party publishers has joined the Universal ...

Partnership Discovery is part of Rakuten Advertising's ongoing initiative to spearhead affiliate marketing innovation and harness the power of AI to deliver stronger partnerships with publishers ...

Yahoo plans to close a beta advertising service through which small online publishers, such as individual bloggers, signed up to carry ads sold and distributed by the company in exchange for a ...

Google has been branded an abusive monopolist by a federal judge for the second time in less than a year. This time, the search giant has been targeted for illegally exploiting some of its online ...

The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting ...

In an attempt to attract more brand dollars, Google is expanding into broadband video advertising. The company said that for advertisers like movie studios, text and display ads just don't do the ...

The Arena Group's Stephanie Mazzamaro (left) chats with ad tech consultant Addy Atienza at AdMonsters' Sell Side Summit Austin. Photo credit Donna Alberico. Advertising’s AI revolution had the sell ...

Google has been branded an abusive monopolist by a federal judge for the second time in less than a year, this time for illegally exploiting some of its online marketing technology to boost the ...

Google made the case Monday to a Virginia judge that it should be permitted to hold on to several key portions of its advertising technology ecosystem, just weeks after avoiding a breakup of its ...

More than two years after Google launched AdSense, Yahoo! today will unveil a beta version of its own network for small and mid-size publishers. Yahoo! plans to invite about 2,000 smaller publishers ...