Coca-Cola hoped their this year’s AI-powered holiday ad would finally be the one that wins everyone over. Unfortunately, for ...

New IAB research projects $37 billion in creator media spend across TikTok, Instagram and YouTube in 2025, with nearly half ...

Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to ...

Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024. The report found creator economy ad spend is projected to reach $37 billion in 2025 -- a 26% increase ...

Jason Zada, founder of the AI studio Secret Level, is the mind behind the viral Coke ad. His team created the main version of ...

Brands are more bullish on the creator economy than ever. In 2025, U.S. creator ad spend will reach $37 billion thanks to 26 ...

The creator economy ad market will hit $37B this year, growing at four times the rate of the overall media industry, ...

Want to turn a single image into a full cinematic ad? In this video, I’ll walk you through how to create high-quality, multi-shot ads and UGC-style content using only a single product image—no camera ...

Superfiliate, the creator marketing platform built for the new era of social commerce, today released "The Partnership Ads Unlock: Scaling the Future of Creator-Led Advertising," a comprehensive ...

CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable ...

The social platforms that power the creator economy might seem like they're starting to slip. YouTube's quarterly ad revenue declined 1.9% year over year, per Google parent company Alphabet's ...

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the ...