Online advertising has revolutionised the marketing landscape, yet it is undermined by the pervasive issue of click fraud – the deliberate manipulation of pay-per-click systems to inflate revenue or ...

There’s bought traffic, meaning your standard pay-per-click advertising. There’s also bot traffic — that’s ad fraud. Combatting ad fraud, when it comes to e-commerce, is of the utmost importance. Why ...

SEO, PPC & AIO Guides » Display Advertising Guide » Placing Ads On Your Site » Troubleshooting » Click Fraud Click fraud is the process of generating disingenuous clicks. It can take place anywhere ...

SlopAds was a massive ad fraud scheme involving over 224 AI-themed apps that generated fake ad views and clicks The apps were downloaded more than 38 million times globally, peaking at 2.3 billion ad ...

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 APAC Click Fraud Benchmarks Report for desktop web, mobile web, and mobile in-app ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Even though supply path optimization is among the key trends in the modern programmatic ecosystem, ad fraud still remains an issue. This happens due to an entire range of reasons, including but not ...

SAN FRANCISCO - Last year, Meta had to reckon with an ugly conclusion about its Chinese advertising customers: They were defrauding Facebook, Instagram and WhatsApp users worldwide. Though China’s ...

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 Latin America Click Fraud Benchmarks Report. The report highlights various types ...