Savor the rhythmic sounds of wood as it’s scraped and shaved into a work of art. Apple hops on the ASMR trend with its latest series of shot on iPhone ads, created to help you relax no matter where ...

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Apple’s Shot on iPhone series has highlighted photos and video taken with iPhones for several years now. Today, the company published a new series of four videos titled ‘Apple AMSR’ that were shot on ...