Images of Microsoft's long-rumored Xbox handheld made by Asus have leaked online, offering the first look at the partner device.

The first photos of the Asus ROG Ally 2 have surfaced online thanks to regulatory listings, but with a twist: there are two versions of the gaming handheld, and one features a dedicated Xbox button.

It might sound like the beginnings of a cheesy meme, but Microsoft 's "this is an Xbox" strategy is now in full swing. Not only is the gaming giant pushing to transform its brand into a platform, but it has even just given players a reason to play Game Pass on gaming handhelds and other devices by increasing its console prices.