A growing cadre of American celebrities, athletes and investors have taken minority or majority stakes in European soccer clubs in recent years — a trend that has reshaped the global football landscape and raised the profiles of both investors and historic teams.

Rapper Snoop Dogg becomes a co-owner and investor at Swansea City after taking a minority stake in the Championship club.

Tom Gorringe, the Swansea City CEO seems delighted to have the one-time gangsta rapper on board at the West Coast (of the UK) club: “It is very exciting for us as a football club to formally welcome Snoop Dogg as a co-owner and investor into Swansea City.”