CEO Robert Jordan said Southwest will present its plan in September. He declined to give specifics, but again hinted that it could include changes in the airline’s longstanding boarding and ...

Southwest Airlines officially implemented its fees for checked baggage, ending the airline's longstanding "bags fly free" ...

Southwest Airlines will revamp its board and the chairman will retire next year, but it intends to keep CEO Robert Jordan in a partial concession to hedge fund Elliott Investment Management ...

There was a point not that long ago when Southwest Airlines had one big advantage over its competitors: free checked bags. As ...

Southwest Airlines will revamp its board and the chairman will retire next year, but it intends to keep CEO Robert Jordan in a partial concession to hedge fund Elliott Investment Management ...

Southwest Airlines customers were angry to learn a beloved free perk was ending. Some were even angrier about how the CEO ...

Bob Jordan sees the key to Southwest's success as the rapid introduction and careful implementation of changes not just to ...

And while extra fees will obviously generate the added revenue the airline desires, the bigger question is this: By grabbing ...

“Elliott was also clear that its vision of a Southwest turnaround is one where Robert Jordan does not remain as CEO, and if Elliott can assert enough board influence, other top executives would ...

Southwest Airlines has announced its prices for basic fare passengers who check in with two bags, following its long-standing ...

Editor's Note: Southwest Airlines announced on March 11, 2025, that it will stop offering free checked bags for most passengers. Read the latest story here. DALLAS – Leaders of Southwest ...

“What that allows us to do is fund all of our growth over the next three years,” said Southwest CEO Robert Jordan. Southwest ...