From trackside branding to flavor-fueled fan activations, the beverage giant is doubling down on high-octane engagement – and ...

Sting Energy, Gatorade and Doritos will be featured in a deal with a sport that generated more than $2 billion in total ...

Formula 1 has announced a landmark global partnership with PepsiCo that’s set to bring Gatorade, Doritos, and Sting Energy ...

PepsiCo is becoming the latest American consumer-facing brand to make a splash in F1, with a new arrangement that involves ...

Formula 1® and PepsiCo are delighted to announce a groundbreaking multi-year agreement that will see PepsiCo become an ...

PepsiCo has signed a multi-year global partnership with Formula 1 (F1), set to begin in 2025, bringing three of its flagship ...

PepsiCo announces a groundbreaking worldwide partnership with Formula 1®, beginning in 2025 as part of a multi-year ...

Formula 1 and PepsiCo have announced a landmark multi-year global partnership that will see the beverage and snack giant ...

Sting Energy, an energy drink of PepsiCo, Purchase, N.Y., has officially entered the fast-paced world of Formula 1 as its ...

Those include the likes of Sting Energy and Doritos, as well as Gatorade, which has been named as the official partner of F1 ...

PepsiCo’s deal further cements F1 as one of the sports most attractive to marketers. F1 generated $2.04 billion in total sponsorship revenue last year, surpassing the NBA, MLB and NHL, and putting it ...