Gerry Glasco said he found the focus of NiJaree Canady's NIL deal with the Texas Tech softball team "insulting" during TV broadcasts of Red Raider games.

Ramona Shelburne of ESPN reported that the ace pitcher had signed a "seven-figure NIL deal" to keep her with the program past the 2025 season. The junior right-hander had transferred to Texas Tech from Stanford ahead of the 2025 season and became the first softball player to secure a NIL deal in excess of $1 million.