It turns out, even Nintendo of America’s president—Doug Bowser —can’t always resist the siren song of hopping into the comments when he sees something he strongly disagrees with.

This isn’t the Mario villian Bowser, but Doug Bowser. He’s set to become Nintendo of America’s new president when Reggie Fils-Aime retires in April, according to the Business Wire.

And Doug Bowser is clearly on the joke as well. Fans pointed out that Bowser's very first photo after joining Nintendo featured plush dolls of Mario and Luigi tied up in the background.

Doug Bowser is Nintendo of America’s Senior Vice President of Sales and Marketing. Bowser originally joined the team at Nintendo of America as VP of Sales in May of 2015, and quickly ascended ...

Features Doug Bowser Industry Reggie Fils-Aime Feature: Meet Doug Bowser, The Man Behind The Meme Just who does this 'Bowser' fellow think he is? by Gavin Lane Mon 25th Feb 2019 47 ...

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Nintendo of America president Doug Bowser has joined PlayStation and Xbox bosses in condemning Activision Blizzard‘s response to the ongoing sexual harrassment and discrimination that's taken ...

Doug Bowser: Well right now, we don't have Nintendo Switch online timing synced up with a game launch, specifically. Smash has been announced for December 7th and we've announced Nintendo Switch ...

Nintendo hired Bowser to help lead sales at the company. Not Mario’s fire-breathing villain, but an actual man named Doug Bowser. Bowser will be Nintendo’s new vice president of sales a… ...

Doug Bowser and the rest of the team will ensure a seamless transition and continued momentum for Nintendo.” “Nintendo owns a part of my heart forever,” Fils-Aime said.

Okay, okay – Nintendo says it hired Doug Bowser – a human, supposedly – and he's serving as the "Super Mario" maker's new vice president of sales. Nintendo claims that Bowser has "no ...