The new parent company of a large chunk of Comcast’s cable output has settled on a new name as MSNBC and other channels are being spun off. Versant, which previously went by the temporary name SpinCo,

Comcast is spinning off most of its NBCUniversal cable network portfolio, including USA, MSNBC and CNBC. The company chose the name Versant, not intended to be consumer-facing, to emphasize its role as a house of brands.

The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.