Target, DEI and sales
Digest more
Top News
Overview
Impacts
The retail giant Target continues to wander in troubled territory. In an earnings call today, CEO Brian Cornell told investors that the company has suffered declines in sales, partly because consumers are spending less on discretionary goods amid uncertainty over tariffs,
Target said reaction to the rollback of its diversity, equity and inclusion efforts was a headwind in the first quarter.
A boycott launched by Target shoppers unhappy with its DEI retreat has added to the retailer's sales headaches, prompting CEO Brian Cornell to announce sweeping changes Wednesday.
The company cut its guidance for sales and earnings and now expects a low, single-digit decline in sales, down from a previous growth projection of 1 percent, and GAAP earnings-per-share of $8 to $10, down from its previous guidance of $8.80 to $9.80.
Target will report its fiscal first-quarter earnings Wednesday, as the Minneapolis-based cheap chic retailer tries to get back to growth. Here's what Wall Street is expecting for the discounter, according to a survey of analysts by LSEG:
Target sales plunged in the first quarter amid concerns about Trump's tariffs, inflation and backlash to its pull back on DEI
and the reaction to the updates we shared on [DEI] in January,” Target CEO Brian Cornell told analysts on an earnings calls. “I want to be clear that we’re not satisfied with these results, ...