On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

The American Athletic Conference is no more. In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more casually, the American. It also ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 ...

American Conference media days are in the books and the season is about a month away. Here's what to know about each of ...

The American Athletic Conference has changed its name to The American Conference, or simply The American, as part of a ...

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and ...

The AAC is set to change its official name to the American Conference as part of a broader rebrand of the league.

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The American Athletic Conference has rebranded as the American Conference and will have a live mascot, an eagle named "Soar," ...

After the past few years of conference realignment and expansion, some leagues are barely recognizable. The American Athletic ...

The American Athletic Conference is rebranding itself as, simply, the American Conference as part of a wide-ranging effort it ...

The American Athletic Conference this week announced at the league’s media days in Charlotte, N.C., that it would be ...