If announced, this would mark Alexa's most significant evolution since its debut in 2014. Although Amazon has long been a leader in the AI assistant space, the landscape is rapidly shifting. Companies like OpenAI, Google and Anthropic are rolling out increasingly sophisticated AI assistants capable of multitasking and completing complex requests.

Amazon is set to release its long-awaited - and delayed - Alexa generative artificial intelligence voice service, said three people familiar with the matter, and has scheduled a press event for later this month to preview it.

Amazon will host an event on Feb. 26 that may include the launch of a revamped Alexa the company has been teasing for more than a year. Amazon typically holds an event each fall to launch its latest Echo devices ahead of the holiday shopping season,