Google's new chatbot-style AI Mode search experience, previously an experiment, is launching for US users. Publishers and marketers will have to adjust their search strategies once again.

The tech giant announced a new AI mode for its search engine that includes a chatbot-like feature that enables users to ask questions about anything and get answers written by Google’s AI models. What it means to “Google” something might soon change dramatically.

Google became the gateway to the internet by perfecting its search engine. For two decades, it surfaced 10 blue links that gave people access to the information they were looking for. But after a quarter century,