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When Will You See AI-Generated Content on Netflix? It's Possible You Already Have
Surprisingly, Sarandos said the company already did it, on an Argentinian sci-fi show called El Eternauta, a graphic-novel adaptation known as The Eternaut in English-speaking markets. For a scene showing a building collapsing in Buenos Aires, Netflix's tech team worked with the filmmakers to generate AI footage that was used as final footage.
Netflix’s first show with generative AI is a sign of what’s to come in TV, film
During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, which premiered in April, is "the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:
Netflix has used generative AI in one of its shows for the first time in a move to help make “cheaper” and “better” films and TV series.
Speaking at the company’s post-results conference call, the company’s co-CEO, Ted Sarandos, said that the platform had “the ...
When Netflix debuted its video streaming service back in 2011, it seemed like it would usher in the end of the television ...
Netflix used AI on a fan-favourite series with a 96 percent Rotten Tomatoes score called The Eternaut and fans aren't happy.
The Netflix streaming service has admitted to using artifical intelligence for the first time in order to scale up the look ...
The use of generative AI is controversial in the entertainment industry over concerns it creates content using others' work ...
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