Shorts tap into YouTube’s 122 million daily user base, reaching beyond TikTok’s primarily Gen Z audience. YouTube’s established reputation means less regulatory risk than TikTok. Fast growth ...

YouTube advertising revenue jumped 13% year over year to $9.8 billion during Q2 2025, when services including YouTube Music ...

TikTok Creators Turn to YouTube Shorts Amid “Insane” Subscriber Growth. Influencers say the platform, which mimics TikTok features, has given them more opportunity to rapidly build a following ...

YouTube Shorts videos are generating 30 billion views per day, a 4x increase from this time last year. ... Ads in Shorts is YouTube’s answer to taking revenue growth to new heights.

YouTube announced on Wednesday that it’s giving Shorts creators access to new generative AI features, including an ...

YouTube co-founder Steve Chen says he doesn’t want his kids glued to Shorts, or any short-form video platform for that matter ...

YouTube chalked this up to the lingering pandemic impacts, saying the slower growth is more of a reflection of last year’s gains. At the time, it also reported Shorts was now generating 30 ...

YouTube is now actively pursuing significant monetisation efforts while fostering the rapid growth of the creator economy. ... YouTube Shorts now boasts over 2 billion monthly logged-in users, ...

Since its launch, Shorts has boosted viewership for some creators and lead to quick subscriber growth. "YouTube is a platform that has the absolute highest barrier to entry when it comes to social ...

More than virality, YouTube Shorts drives lasting impact. ... How to use YouTube Shorts to drive sustained growth, engagement. Published: April 22, 2025 at 8:00 am. Read Time: 7 minutes.