"This is how you destroy customer preference. This is how you destroy loyalty. And this, I think, is going to send Southwest ...

Travelers who claim to be loyal customers of Southwest are sounding off after the airline announced changes Tuesday to its popular passenger perk. The Texas-based carrier revealed several changes ...

Jordan faces the challenge of maintaining Southwest’s distinctive culture and customer service reputation ... This investor reaction indicates Wall Street approval of the airline’s efforts ...

Less than 24 hours before it goes into effect, details of Southwest Airlines' new pricing structure have started to emerge.

and award-winning Customer Service only they can provide." News of the changes quickly spilled on social media; triggering plenty of reactions from Southwest Airline customers. "Southwest ...

Just over one year into Tony Roach’s tenure as head of customer experience at Southwest, his priority remains the same: “We're still at the trust game,” Roach said. The goal, however ...

Southwest was known as the airline that didn ... "We have tremendous opportunity to meet current and future customer needs, attract new customer segments we don’t compete for today, and return ...

“It a part of Southwest’s ongoing efforts to reduce costs, but at what price to the customer experience? James Marshall, a Southwest Airlines skycap, helps travelers with their luggage at the ...

Another Southwest customer added, "It kinda sucks, I'm kind of disappointed to see that." But the decision to adopt a baggage fee didn't come easily for Southwest, CNBC reports. Southwest said ...

Some customers at Hobby Airport said they aren't happy about Southwest's bag fee change. Let us know your reaction in the poll attached to this story. © 2025 ...

The move, announced Tuesday, is triggering strong reactions from travelers on ... a social media user added. Leff said Southwest once had customer-friendly policies like flexible rebooking or ...