Reddit forecast third-quarter revenue above Wall Street estimates on Thursday, betting on growing digital advertising driven ...

June 16 (Reuters) - Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said.

All these features are now rolling out to Reddit users on desktop and mobile. The proactive rule check system, on the other hand, will begin testing on mobile platforms soon.

A Reddit spokesperson declined to elaborate on Huffman’s remarks. But it’s no secret the company has been eyeing new ways to expand its business since going public earlier this year.

By the numbers (according to Reddit internal data): Campaigns using Dynamic Audience Expansion saw a 30% reduction in Cost Per Action (CPA). Keyword Targeting drives 30% higher conversion volumes ...

Reddit forecast third-quarter revenue above Wall Street estimates on Thursday, betting on growing digital advertising driven by its artificial intelligence-powered marketing tools.