Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across multiple continents.

Shares of Meta Platforms, the top performing stock in the Magnificent 7 this year, got a boost Monday as the tech giant announced plans to introduce paid advertising to WhatsApp, opening up a new revenue stream.

Meta Platforms Inc (NASDAQ: META) could potentially generate over $10 billion in annual ad revenue from its WhatsApp messaging service by 2028, according to an analyst.

Meta (META) stock rises after announcing plans for WhatsApp to introduce ads, using some user data to target advertising. Reddit (RDDT) stock pops after releasing new artificial intelligence (AI) advertising tools,