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Here's why HBO Max has rebranded so many times
HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...
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HBO makes major U-turn on Max after just two years
The surprise rebrand will arrive this summer, a little over two years after the company dropped HBO from its streamer’s ...
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How memes saved HBO Max from the usual drama that follows a rebrand
Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...
John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change
John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...
What Elmo, Netflix and HBO Max tell us about the state of streaming
Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...
Warner Bros. Discovery Just Reversed That Terrible ‘HBO Max’ Branding Decision
Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...
Max streaming service is reviving the HBO name — the one it discarded two years ago
HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as ...
Are Old Shows Like ‘Sex and the City’ Better at Keeping Streaming Subs Than New Hits? | Chart
Do old favorites like Sex and the City or new favorites like The Penguin drive more streaming retention? Parrot Analytics ...
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Max Dresses Up as HBO in Black & White Logo Rebrand (Despite Previous Rejection of Brand)
Oops. Guess who has had to change their tune about the value of the HBO brand. Yes, it’s Warner Bros. Discovery and Max. We all remember when Warner Bros. Discovery ...
Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix
Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...
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Max’s rebranded logo and colors look very HBO
Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. Max is trading its bright blue branding and logo for a black-and-white ...