Independent analyses suggest Google’s AI search strategy is indeed having an impact. Search impressions—the number of advertiser links that show up in searches, even if they aren’t clicked—grew by 49% in the year since the overviews were launched, according to a May report from BrightEdge, a search-engine-optimization firm.

Google AI Overviews have become incredibly popular, but you shouldn't always trust what they have to say, as hallucinations continue to be a problem.