Bubba Wallace teams up with Cookie Monster at the Brickyard 400 as NASCAR launches a nationwide family-focused campaign with Sesame Street.

Bubba Wallace became the first Black driver to win a major race on Indianapolis Motor Speedway’s 2.5-mile oval, surviving a late rain delay, two overtimes, concerns over running out of fuel and a hard

Cookie Monster to kick off the Brickyard 400 with NASCAR driver Bubba Wallace at Indianapolis on July 28, uniting racing with fun.