RUN DMC were the first musicians to break into the sneaker collaboration game, using their song “My Adidas” to segue into a contract with the brand and launching a customized pair of Adidas ...

Adidas/Instagram (left); Getty Images (right) When it comes to celebrity designer collaborations, the response from the public is sometimes a collective eye-roll rather than genuine excitement.

Beyonce earlier this year partnered with French fashion house Balmain (after her deal with Adidas fizzled) to design a couture collection inspired by her “Renaissance” album, and pieces ...

That partnership, which began in the 1980s, remains the gold standard for celebrity athlete collaborations. But adidas is catching up.

See celebrities like Zendaya, Yara Shahidi, Hailey Bieber, and more try on Beyoncé's stylish new Ivy Park x Adidas collection.

The music wonder is not the only celebrity rocking a new look. Philadelphia 76ers’ James Harden was spotted sporting Gucci trousers, GG-embossed leather sneakers and a leather duffle bag at the ...

adidas' Turnaround: Navigating Post-Yeezy Turbulence And Celebrity Endorsement Risks Feb. 03, 2024 3:56 AM ET adidas AG (ADDYY) Stock, ADDDF Stock ADDYY, ADDDF 3 Likes Nelson Alves 3.48K Follower s ...

Gaining ground Celebrity partnerships in the sneaker world have long been the norm, with the most notable example being Nike's (NKE -3.76%) collaboration with basketball legend Michael Jordan.

In a collaboration that can only be described as a streetwear lover’s dream, Sporty & Rich and adidas have teamed up to bring us a set of vintage-style trainers and apparel.

Beyonce's brand power Adidas' decision to partner with Beyonce is perhaps one of the brand's most deliberate attempts at gaining market relevance. The company's multi-season Yeezy collaboration ...