Only 121 Pairs Made: Adidas Drops Rare Friends & Family Ozzy Osbourne Tribute After His Death originally appeared on Athlon ...

At a time when many companies are scaling back diversity initiatives, Adidas has doubled down. The iconic footwear and athletic apparel brand hosted its fifth annual Honoring Black Excellence (HBE ...

Rog and Bee Walker (the creative duo behind Paper Monday, a visual storytelling channel), recently hosted a special exhibition in Atlanta. Titled “Honoring Black Excellence (HBE): An Experience ...

When you think about brands that have consistently championed Black excellence, Adidas sits near the top of that list. The company has long celebrated cultural moments that uplift the Black ...

adidas Spotlights Black Trailblazers Steering Culture, Style and Change: Honoring Black Excellence returns with a powerful experience exploring the weight of "past, present and possibility." ...

Black women quilters paid homage to HBCUs, thanks to Adidas. Adidas has released a limited-edition NCAA basketball jersey collection inspired by the Quilters of Gee’s Bend.

Special uniforms for Black History Month are nothing new. The last of couple years, Nebraska, and all of adidas' power conference and HCBU schools wore similar-themed jerseys for games in February.