adidas Spotlights Black Trailblazers Steering Culture, Style and Change: Honoring Black Excellence returns with a powerful experience exploring the weight of "past, present and possibility." ...

Honoring Black Excellence: An Experience Curated by Rog & Bee Walker is an immersive capstone to adidas’ 2025 HBE initiative, celebrating Black legacy and innovation. (Photo by Yvette Glasco ...

For generations, the women of Gee’s Bend have stitched together scraps of fabric into something far more lasting than cloth alone.

Black women quilters paid homage to HBCUs, thanks to Adidas. Adidas has released a limited-edition NCAA basketball jersey collection inspired by the Quilters of Gee’s Bend.

At a time when many companies are scaling back diversity initiatives, Adidas has doubled down. The iconic footwear and athletic apparel brand hosted its fifth annual Honoring Black Excellence (HBE ...